Digital Alternatives to Cold Calling
Posted by Lacey Wilcox | December 2, 2020
It wasnt that long ago that cold calls were a completely acceptable form of selling. Prospects werent that surprised or even put out to pick up their telephones and hear from someone they didnt know.
But in todays digital world, a cold call feels much more like an invasion of privacy or personal space. Part of the reason for this is that our phones have become higher gatekeepers in our lives we use these devices to control everything from relationships, to business, to finances. Having an unknown company break into that realm almost feels like a violation. But, its also a bit taboo because consumers have changed. Both search and purchasing have become digital, and if you want to connect with prospects, you have to adapt your methods as well. Here are some digital alternatives to the dreaded cold call.
6 Digital Alternatives to Cold Calls
If you want to engage consumers who are spending more time on digital, then everything you do needs to be adaptable to that format including your prospecting and selling. Here are some ways to achieve the goal of a cold call (connecting with prospects who might be ready to buy) with a digital method.
Build a Digital Strategy that Generates Leads
When you build out a digital strategy for prospecting, its not just your methods that are changing, but also your intent behind them. Rather than just focusing on a sale, you have the opportunity to build a relationship with prospective customers that allows you to intimately know them and their needs and identify how you can help them solve their biggest problems. We often refer to this as lead generation, but really, its just smart marketing.
Want to create a digital strategy that develops leads and prospects to grow your business? Download our free lead generation checklist to get started growing your business today!