What the ACCC does
What the ACCC can't do
Businesses must not display prices that are wrong or likely to create a false impression. This includes prices displayed in store, in advertising, or whenever communicating with customers. See False or misleading claims for more information.
We have a guide to help business owners avoid misleading customers.
This price display is misleading if the item was never offered for sale at $19.99.
‘Drip pricing’ is when a price is advertised at the beginning of an online purchase, but then extra fees and charges (such as booking and service fees) are gradually added during the purchase process. This can result in consumers paying more than they initially intended to.
Businesses must be upfront and clearly disclose to consumers at the start of a purchasing process the types of fees that will apply and when.
Consumers should be wary of misleading ‘drip pricing’ practices when shopping online, particularly when purchasing airline, ticketing, accommodation and vehicle rental services.
To try and avoid paying more through drip pricing consumers should:
Sometimes businesses display different prices for the same item. If this happens, even by mistake, the business must either:
This does not apply when:
Minimum total cost
Businesses must display the total price of a product or service as a single figure. This price must be the minimum total cost – the lowest amount a customer could pay, including any taxes, duties and unavoidable or pre-selected extra fees.
The total price of an advertised holiday must include GST and airport taxes.
Optional extras that are pre-selected
Optional extras must be included in the total price, if the business pre-selects these options for customers. ‘Pre-selected’ means the business will include these options – and charge for them – unless the customer removes them.
Seat selection for a plane flight is pre-selected by the business and will be charged, unless the customer opts to turn it off. Carbon offsets is not selected by the business and will not be charged unless the customer selects this option. The total price for the flight must include the cost of seat selection as this is pre-selected by the business. It doesn't need to include the cost of carbon offsets.
Optional extras that aren't pre-selected
The total price does not need to include optional charges that have not been pre-selected.
If a business charges delivery fees, but consumers can also choose the option to click and collect for free, the business does not need to include the delivery charges in the prices displayed for its products.
Extra charges that can't be quantified
The total price does not need to include extra charges that can't be quantified (converted into a dollar amount) at the time of stating the price of a product or service.
Holiday serviced apartments provider advertises its rooms as ‘from $117 per night’. The business also charges a $7 per person cleaning fee. Until someone makes a booking, the business doesn’t know how many people will be staying under that booking. As such, the business is unable to calculate the per night charge inclusive of the cleaning fee when making general advertisements of the apartments’ prices.
However, given at least one person would be staying under any booking, the business should include one $7 cleaning fee in the advertised price. As soon as the business becomes aware of how many people are staying under a booking, the business must inform the customer during the booking process of the full total price. The full cleaning fee will be able to be calculated at that point.
Prominence of prices
If a business also displays a price for just one part of a product or service, the total price must be at least as prominent as the partial price.
A prominent single total price is one that is clear and stands out so that it is easily noticed by a consumer.
A business can advertise the cost of a 2-year contract as a per month fee, as long as it advertises just as prominently the total cost of the contract over the 2 years.
A business can display the price of its services without including the cost of the mandatory booking fee it also charges, but only if it also displays the prices inclusive of the mandatory booking fee. The prices inclusive of the booking fee must be displayed just as prominently as the display of the prices without the booking fee included.
Displaying prices to other businesses only
If a business is displaying prices only to other businesses, it doesn’t need to include GST in the total price.
Some businesses that sell groceries must show a unit price alongside the total selling price for certain products. Unit pricing helps consumers compare prices and find the best value for money.
See Unit prices for groceries for more information.
Card payment surcharges
In general, businesses can charge a surcharge for paying with a credit, debit or prepaid card, but the surcharge must not be more than what it costs the business to use that payment type. There are rules around what businesses can include in calculating these costs.
If there is no way for a consumer to pay without paying a surcharge, the business must include the minimum surcharge payable in the displayed price for its products.
See Card surcharges for more information.
Weekend and public holiday surcharges for cafes and restaurants
Some restaurants and cafes charge a surcharge on certain days – usually weekends or public holidays.
Although this surcharge is unavoidable, they don't need to include this charge in the total price displayed for their products, as an exemption under the law applies to them.
However, if they charge such a surcharge, they must include these words on the menu:
These words must be at least as prominent as the most prominent price on the menu.
Alternatively, if the menu does not list prices, the information about the surcharge must be displayed in some other prominent way.
Advertising and selling guide
Small business and the Competition and Consumer Act
Unit prices for groceries
Unit Pricing Code
It can be tempting to just pay that small minimum amount due on your credit card bill, but doing so can end up being really expensive.
When your receive your credit card bill, there are typically three amounts you can pay: the minimum due, the statement balance and the current balance. The minimum payment is the smallest amount of money that you have to pay each month to keep your account in good standing. The statement balance is the total balance on your account for that billing cycle. The current balance is the total amount of your most recent bill plus any recent charges.
Experts recommend you pay the statement balance in full every month, but there are times when that may not be possible. In those cases, it's important to make at least the minimum payment so your account stays current and you don't incur any late fees or penalty APRs.
Below, Select reviews what happens if you only pay the minimum due and steps you can take if you're having trouble paying your statement in full.
Minimum payments are calculated differently bank by bank, but most commonly a "floor" is set, usually $25 or $35, which is the lowest minimum payment you'll be charged.
However, if your statement balance is less than the floor, your minimum payment will be the total balance. For example, if the floor is $35 but your balance is $11.95, your minimum payment will equal your statement balance — $11.95.
While it's important to make at least the minimum payment, it's not ideal to carry a balance from month to month, because you'll rack up interest charges (unless you're benefiting from an intro 0% APR) and risk falling into debt.
According to the Credit CARD Act of 2009, card issuers are legally required to include a "minimum payment warning" on each billing statement. This is often represented by a table that tells you the total time to pay off your balance and the total amount you'll end up paying (including interest), if you only pay the minimum. Sometimes there will be an example showing what happens if you pay more than the minimum, and the resulting lower interest charges.
Here's an example of the table shown on my last statement. For reference, my minimum payment is $25 and interest rate 15.99% variable.
If I only make the minimum payment of $25 each, it will take me an estimated four years to pay off my $827.32 balance. During this time, I'd accrue about $285.68 in interest charges. By increasing my minimum payment by only $4 to $29, I'd save $57 and decrease the time to pay off my balance to roughly three years.
The consequences of paying only the minimum are costly, so pay off your balance in full each month to avoid high interest charges and debt.
Beyond a table outlining the results of paying only the minimum, some cards, such as the Apple Card, are beginning to include interactive payment tools that show you the interest charges you'll incur if you only pay the minimum.
While paying the full statement balance is preferred, there may be times when you can only make the minimum payment. For those situations, it can be OK to only pay the minimum — but not long term. Once you have the funds available to cover your balance, pay it off in full. At the very least, you should try to pay more than the minimum, even if you can't afford the full balance.
If you're having trouble paying your statement in full regularly, that can be a sign of a larger issue. Review your cash flow and spending habits to see if there's room to cut costs. You can also change your bill's due date to one that's more convenient for when you get paid.
Another option is to open a credit card offering an intro 0% APR on new purchases or a balance transfer credit card offering no interest for up to 21 months.
If you want a longer balance transfer intro period, consider the Citi Simplicity® Card with a 0% APR for the first 21 months on balance transfers from the date of first transfer and 0% APR for 12 months on purchases from the date of account opening (after, 17.74% - 28.49% variable APR). Balance transfers must be completed within four months of account opening. There's an introductory balance transfer fee of 3% or $5, (whichever is greater) for transfers completed within the first 4 months of account opening. After that, your fee will be 5% of each transfer (minimum $5).
Information about the Apple Card has been collected independently by Select and has not been reviewed or provided by the issuer of the card prior to publication.
Editorial Note: Opinions, analyses, reviews or recommendations expressed in this article are those of the Select editorial staff’s alone, and have not been reviewed, approved or otherwise endorsed by any third party.