When you show your home, you're trying to present it in the best-possible light so buyers will be able to imagine themselves living there and be eager to buy it. Since buying a home can be a decision based more on feeling than on logic, try to make your home appealing to potential buyers by engaging all five senses. In many markets, it is customary for the buyer's agent to tour a listing without the listing agent present, and they'll expect the seller to leave the house. If you are selling your home as a For Sale by Owner transaction, though, you will need to show the home yourself. Key Takeaways
Clean (and Clear) the HouseBefore you open your doors for an open house or a showing, be sure to clean your home from top to bottom. It's cheaper to do the work yourself, especially since you'll want to keep the house in tip-top shape for as long as you have it on the market, but hiring a cleaning company can take the load off if there's too much on your plate.
A Gracious WelcomeOnce your home is clean and clear of clutter, it's time to throw open the doors and invite buyers to take a look. Although the buyers are guests in your home, you want them to imagine owning it. Don't make them feel like intrudersdo everything you can to make your property a welcoming one.
Set a Comfortable TemperatureYour goal is to create a welcoming atmosphere, so pay attention to your climate systems. A cold house on a cold day, or a stuffy house on a hot day, won't paint the picture you want buyers to seeit'll leave them uncomfortable, not to mention wondering whether your heating or cooling systems are in disrepair.
Turn the Lights UpBrighten up your home inside and out so buyers can clearly see your house's features.
Create a MoodStaging your home for buyers means setting a tone, creating an atmosphere they want to be a part of. Play up your home's best features by setting the mood, whether it's romantic, relaxing, or exciting. Help your potential buyers envision themselves living their ideal life in your house.
Use Scent SparinglyA thorough scrubbing should be all you need to ensure a fresh fragrance in your home.
Provide Additional InformationYou have so little time to make an impression. If there's extra information that a buyer might miss or be unaware of, you can provide nicely printed cards or notes to let them know.
Top It Off With FoodThe best way to entice buyers to linger and notice even more details about your home is to offer them food. You don't need to cater a lunch, but finger sandwiches, cookies, soft drinks, and bottled water are all welcome. Buyers who are nibbling on snacks are not that eager to leave and might notice more of what your home has to offer.
Encourage Buyer FeedbackFeedback from visitors can be extremely helpful when trying to sell a home, especially if they let you know something that would be an easy change before the next buyer stops by. Ensure that buyers can leave prompt, anonymous feedbackit will be invaluable as you tailor your offering going forward, and anonymity makes it more likely that a potential buyer will offer their thoughts.
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