Instagram for Business helps brands to set up an Instagram account and start posting content.
While setting up your Instagram Business account is a fairly straightforward process, it is best if you follow each of the important steps.
In this chapter of the 8-chapter Instagram Advertising Guide, you will learn:
What Is an Instagram Business Account?
Many marketers make the mistake of managing their brands Instagram account as a regular account. However, theyll be missing out on some great features available with Instagram for Business.
By creating an Instagram Business account, you can:
Instagram for Business
Up next, you will find the step-by-step instructions for setting up your Instagram Business account.
How to Create an Instagram Account for Your Business
Step 1: Download and launch the Instagram app
Download the Instagram app for iOS from the App Store, Android from Google Play store or Windows Phone from the Windows Phone Store. Once the app is installed on your mobile phone, tap to open it.
Step 2: Sign Up for Instagram
Tap on Sign Up, then enter your email address and tap Nett, or tap Log in with Facebook to sign up with your Facebook account.
Step 3: Create a business profile
Within the Instagram app, find settings, then scroll down and tap on Switch to Business Account. Here, you can link your Instagram account to a Facebook Page.
Once youve changed to a business account, you can add additional business information like store hours, business address or a phone number.
Note: Currently, a Business Profile on Instagram can only be connected to a single Facebook Page.
Switch your Instagram account to a Business account
Step 4: Start posting!
Now that youve set up your Instagram Business account, its time to make your first post!
You can also set up Instagram ad campaigns right after youve completed creating your Instagram advertising account thats linked to your Facebook Page.
Read more: 84 Best Instagram Ad Examples in 2018 From TOP Brands
How to Add Your Instagram Account to Facebook Business Manager
In order to start advertising on Instagram, you need a Facebook advertising account and a Facebook Page.
You do not necessarily need a Facebook Business Manager account. However, if youd like to review and respond to the comments on your ads, youll need to add an Instagram account to your Business Manager.
To add your Instagram account to your Facebook Business Manager, follow these steps:
If you dont have a Facebook Business Manager account yet, heres how you and set it up.
Connect your Instagram with Business Manager
How to Set Up an Instagram Advertising Account on Facebook
There is no individual Instagram Ads Manager that you can use. Instagram ads are managed with the same tools as Facebook ads:
In addition to these four options, you can also advertise by using:
To set up a Facebook advertising account, follow these guidelines:
To add your Instagram account to your Facebook advertising account, follow these steps:
How to Add New Users to Your Instagram Ads Account
If youre working with a marketing team or an advertising agency, you may need to give them access to your Instagram for Business account.
Note that in order to add new users to your Instagram Business account, you have to have an admin access to the Facebook Page related to Instagram account.
If youre already using the Facebook Business Manager (which you really should), heres how to give new people editing access to your Instagram account:
Give access to additional people
Theres a large set of different roles that you can assign to your colleagues and partners.
Facebook Page roles
Team members: If you want to add your team members to your Instagram account, you should assign them the Page editor role.
Ad agency: When working with an advertising agency that doesnt manage your Instagram posts, assign them the Page advertiser role.
Once youve completed the Facebook Business Manager account setup and invited your team members to manage your Instagram Business account, youre all set.
Now, all you need to do is nail your Instagram targeting and Facebook ad design to get a high ROI out of your campaigns.
Congrats! Youre ready to go!
Now that youve successfully created your Facebook Business Manager account and linked it to your Instagram Business account, you can start seeing more insights and create your first Instagram campaign.
Proceed to learning the step-by-step guidelines for creating your first Instagram campaign by using one of these three tools: